Smart Redirect & A/B Testing

Route scans by rules, weighted destinations, and safety checks.

Smart Redirect lets a managed QR choose from multiple destinations after scan time. Use it when one printed QR needs rules such as weighted A/B testing, region-specific destinations, or device-specific landing pages.

Where to configure it

You can configure Smart Redirect in two places:

  1. QR Designer — Open the Redirect Rules tab when creating a new trackable QR (available after you add a destination URL).
  2. Edit modal on My QR Codes — Edit an existing code and open the Advanced tab. Use the Smart Redirect (Wizard) section.

Enable Smart Redirect, choose a rule type, fill in destinations, and save. New scans use the latest saved rules without changing the printed QR image.

Common rule types

  • A/B Test — Split traffic between two destinations with configurable weights (must total 100%).
  • Geolocation — Route by country or region codes when your plan includes geo redirect features.
  • Device Type — Send mobile and desktop traffic to different URLs.
  • Operating System — Route iOS, Android, and other/desktop traffic separately.
  • Time-Based — Up to five time slots; the first matching slot wins.
  • Language — Route by browser language when supported.

A/B testing workflow

  1. Create two destinations with clear labels, such as Landing A and Landing B.
  2. Set weights, for example 50/50 for an even test.
  3. Run the campaign long enough to collect meaningful scan volume.
  4. Compare scans and conversions in analytics or downstream tools.
  5. Shift the winning destination to 100% or remove the losing destination.

Safety checks

Every destination is still subject to SmartQR URL safety checks. Unsupported schemes, private network targets, blocked domains, or high-risk destinations can be rejected, warned, or quarantined even when they are part of a Smart Redirect rule.

Troubleshooting

  • Controls are disabled or show Plan Locked: your plan may not include Smart Redirect, or the workspace may be over a plan limit.
  • Redirect Rules tab is locked in the designer: add a destination URL on Basic Info first.
  • All scans go to fallback: check that each rule has a valid destination and that A/B weights add up to 100%.
  • Destination was blocked: review the URL, remove suspicious redirect chains, or contact support if this is a false positive.

Was this helpful? More help topics